Dr. MATTHEW MAXWELL
London-based artist and creative director specialising in Generative AI.
EXPERIENCE
EXPERIENCE
EXPERIENCE
A selection of outputs from two decades of my professional life designing small chunks of the Experience of living in a digital world.
EXPERIMENT
EXPERIENCE
EXPERIENCE
More R&D fun: exploring ways to make technology beautiful. (Because beauty sells better than boring.)
EXHIBIT
EXPERIENCE
EXHIBIT
Making Art is a useful way to stay sane and keep the monster in its cage. It's worked for me. Here are a few selected examples.
EXPLORE
EXPERIENCE
EXHIBIT
My PhD research is looking at generative artificial intelligence as a creative technology. Art-making is a way to explore its potential.
Matthew Maxwell's journey through Adult Life
A brand communication specialist with 25 years of hands-on experience in the business of interaction. I've led digital research and design projects for global corporations, spunky start-ups, government ministries, banks, retailers, and deep tech vendors.
Military recruitment, eCommerce websites, autoshow spectaculars, business-boosting banner campaigns, music videos, picture books, songs, puzzles and games. You name it, I’ve made it. Not always perfectly, but generally on time and always close to budget.
In parallel, my digital and interactive artworks have been exhibited internationally and are represented in private and public collections including the Victoria & Albert Museum and the Tate Gallery book collection.
A passionate teacher and learner, in December 2025 I was awarded a PhD from Middlesex University, London looking at Generative Artificial Intelligence in contemporary art practice.
